Reddit Launches New Pro Tools For Publishers - 1

Photo by Brett Jordan on Unsplash

Reddit Launches New Pro Tools For Publishers

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

Reddit announced on Wednesday new Reddit Pro tools for publishers. The three new features aim to help media outlets share and track content on the platform.

In a rush? Here are the quick facts:

  • Reddit announced on Wednesday three new Reddit Pro tools for publishers.
  • The new features are aimed to help media outlets track and improve the article’s performance.
  • The social platform is also testing a new interactive way to read articles within the platform.

According to Reddit’s official announcement , 75% of its over 110 million users read news and get informed through the platform at least 2 or 3 times per week, citing a recent GWI survey. Reddit emphasized that its communities add a valuable human factor, and the company aims to improve the way publishers share and distribute relevant information.

“We’re introducing Reddit Pro tools for publishers to help media outlets easily share and track content across Reddit’s over 110M+ daily active uniques, and an improved link viewing experience for reading and discussing these stories,” states the announcement.

The three new features—still in beta and specifically designed for publishers—are article insights, auto-import articles, and community recommendations. All features are hosted under the new “Links” tab and are currently available to beta testers only.

With the article insights feature, publishers will be able to track content performance and key metrics such as upvotes, clicks, views, and information about the specific communities where stories are shared.

Through auto-import, publishers can synchronize RSS feeds to automatically import articles as soon as they are published. The community recommendations feature uses AI to suggest the best communities to help content reach the most relevant audiences.

Reddit said it has already been testing the new features with publishers such as The Atlantic, The Associated Press, and NBC News. The company is now accepting applications from publishers interested in joining the new program—expected to expand to a wider audience next year.

Reddit has recently introduced multiple changes to its platform. It became Google AI Overviews’s most cited platform earlier this year, but has struggled to retain users. A few weeks ago, the company also announced its plan to become a “go-to search engine.”

European Company Bending Spoons To Acquire Vimeo For $1.3 Billion - 2

Photo by Sebastian Enrique on Unsplash

European Company Bending Spoons To Acquire Vimeo For $1.3 Billion

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

The Italian company Bending Spoons will acquire the video platform Vimeo for about $1.38 billion. The companies announced this Wednesday that they have entered into a definitive agreement for an all-cash transaction.

In a rush? Here are the quick facts:

  • Bending Spoons will acquire Vimeo for about $1.38 billion in an all-cash transaction.
  • Vimeo will receive $7.85 per share.
  • The Italian company expects to grow with Vimeo, expand its products, and help the platform reach its full potential

According to Vimeo’s official announcement , the video platform will receive $7.85 per share and expressed confidence that Bending Spoons is the right partner for its brand, customers, and employees.

“Bending Spoons has tremendous respect for the Vimeo team, our customers, and the creator community we serve,” said Philip Moyer, Vimeo CEO. “Luca and his team are committed to expanding our product across all segments.”

Luca Ferrari, Bending Spoons CEO and co-founder, said they expect to grow with Vimeo, expand its products, and help the platform reach its full potential. He emphasized that the investment is part of a long-term vision and will include AI technology.

We’ve officially agreed to acquire Vimeo for $1.38B! 😍 pic.twitter.com/xPdD9VNd5h — Federico Simionato (@fedesimio) September 10, 2025

“After closing, we’re determined to make ambitious investments in the US and other priority markets, and all key areas of the business, spanning both the creator and enterprise offerings,” said Ferrari. “We’ll focus on achieving even more stellar levels of performance and reliability, bringing advanced features to more customers, and continuing to release powerful and responsible AI-enabled features.”

According to The Verge , Vimeo, which launched in 2004 in New York City, remains one of YouTube’s main competitors, but focuses more on enterprises and content creators interested in monetizing their work. The company laid off 10% of its workforce last year, after implementing AI tools.

Bending Spoons, which has also acquired other popular tech companies such as Evernote and WeTransfer, has developed a reputation for raising prices on services provided by its newly acquired companies and laying off employees.

Last year, Bending Spoons laid off 75% of the workforce at WeTransfer , just a few months after its acquisition in July.