Netflix Rolls Out New AI Feature Powered By OpenAI - 1

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Netflix Rolls Out New AI Feature Powered By OpenAI

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

In a rush? Here are the quick facts:

  • Netflix started rolling out a new AI-powered feature for users in Australia and New Zealand on iOS devices.
  • OpenAI is behind the AI technology to suggest more personalized recommendations, including users’ moods.
  • The AI technology will expand to the U.S. and other countries soon.

According to a Bloomberg exclusive , the new AI feature allows users to search for video content considering multiple new factors, including personal elements such as mood. Considering these inputs, the AI will suggest options available in the user’s catalog.

Users in New Zealand and Australia can test the new feature on IOS devices, and Netflix is working on expanding to more regions, including the United States. Those interested in testing the AI tool must opt in once it becomes available in their area.

The entertainment company also mentioned that they are using AI technologies in the production of movies and shows, but clarified that they are not replacing screenwriters, actors, or other creative workers. The use of AI in creative environments has been a delicate topic in the past few years, and a source for debate and new agreements between tech companies and organizations such as the Hollywood union SAG-AFTRA .

A few days ago, Netflix’s engineering team also shared details of its new internal research to update the platform’s personalized recommendation system on Medium . The team’s Foundation Model for Personalized Recommendation considers Large Language Models (LLMs) and a specialized tokenization system to enhance its suggestions and optimize processes.

“The Foundation Model allows various downstream applications, from direct use as a predictive model to generate user and entity embeddings for other applications, and can be fine-tuned for specific canvases,” states the document. “This move from multiple specialized models to a more comprehensive system marks an exciting development in the field of personalized recommendation systems.”

NATO Contracts Palantir for AI System to Support Battlefield Operations - 2

Image by Marek Studzinski, from Unsplash

NATO Contracts Palantir for AI System to Support Battlefield Operations

  • Written by Kiara Fabbri Former Tech News Writer
  • Fact-Checked by Sarah Frazier Former Content Manager

NATO has purchased a new artificial intelligence-powered system from Palantir Technologies, a US company known for its strong ties to the Pentagon.

In a rush? Here are the quick facts:

  • NATO bought an AI military system from U.S. tech firm Palantir.
  • The system uses machine learning and satellite data to identify battlefield targets.
  • MSS NATO will be operational within 30 days to aid NATO missions.

The system, called Maven Smart System NATO (MSS NATO), is expected to help NATO respond to global threats by improving intelligence gathering and battlefield awareness, as first reported by the Financial Times (FT).

The decision occurs at a time when European NATO members are becoming increasingly uncertain about the alliance’s future prospects. During his last term, Trump warned that the US might stop protecting NATO members unless they significantly increased their defense spending, as noted by the FT.

NATO says the new AI system will be ready to use within 30 days and was acquired in just six months — “one of the most expeditious in NATO’s history,” as reported by the FT.

MSS NATO is based on Palantir’s existing Maven technology, which has been used by the US military and in Ukraine. It combines satellite images with other battlefield data and uses AI to identify targets and speed up military decisions.

The FT reports that Palantir, chaired by Trump supporter Peter Thiel, has secured over $2.7 billion in US government contracts since 2009. Its stock has risen more than 300% in the last year, driven by demand for its AI systems in both military and commercial sectors.

The exact cost of NATO’s new system has not been disclosed, but it’s expected to be one of Palantir’s biggest defense deals this year.