Meta Plans Full AI Ad Automation By 2026 - 1

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Meta Plans Full AI Ad Automation By 2026

  • Written by Kiara Fabbri Former Tech News Writer
  • Fact-Checked by Sarah Frazier Former Content Manager

Meta will let businesses fully automate ad creation and targeting with AI by 2026, shaking up the advertising world and empowering small brands.

In a rush? Here are the quick facts:

  • Brands can input a product image and budget.
  • AI will generate full ads, including text and video.
  • Ad agency stocks dropped after Meta’s announcement.

Meta, which operates Facebook, Instagram, and WhatsApp, has announced plans to achieve complete automation of advertising creation and targeting through AI by 2026, as first reported by The Wall Street Journal . Brands can use the tools to upload product images and set budgets, which will trigger Meta’s AI system to create full ads—including text, video, and images—that will reach users through location- and preference-based

CEO Mark Zuckerberg described this development as “a redefinition of the category of advertising” which could redirect massive marketing funds from traditional advertising agencies, as reported by The Guardian . The annual ad sales revenue of Meta reaches $160 billion while the company maintains 3.4 billion active users across its platforms, as noted by Reuters .

Meta’s chief marketing officer Alex Schultz stressed this isn’t a move to kill off agencies. “We believe in the future of agencies,” he said on LinkedIn . “We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters,” he added.

But he also noted: “At the same time, millions of small businesses rely upon our platforms to grow. For these businesses who aren’t able to work with an agency, or don’t have time during their busy days to think about their creative or targeting, that’s where AI – and tools such as our Advantage+ suite of AI-enabled solutions – can help level the playing field.”

Investors reacted quickly. Reuters reported that major advertising company stocks declined in value with WPP experiencing a 2% drop and Publicis Groupe and Havas each losing more than 3% and Interpublic and Omnicom suffering losses. The stock price of Meta increased by almost 1% during this time.

Through its AI one-stop shop Meta allows businesses to establish goals and budget assignments while AI executes the remaining tasks. The AI ad tool development by Snap and Pinterest and Reddit faces ongoing challenges regarding brand safety and creative control management.

Anthropic Hits $3 Billion Annualized Revenue Milestone - 2

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Anthropic Hits $3 Billion Annualized Revenue Milestone

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

The AI Startup Anthropic is projected to generate $3 billion in annualized revenue this year. The company’s figures jumped from $1 billion to $3 billion in just five months, largely due to its strategic focus on business-to-business (B2B) deals.

In a rush? Here are the quick facts:

  • Reuters reports that Anthropic has tripled its annualized revenue in just five months this year.
  • Anthropic is emerging as one of the fastest-growing SaaS companies
  • The tech company is capitalizing on the rising AI demand by offering businesses AI-powered solutions, with a focus on code generation.

According to a Reuters exclusive , two anonymous sources familiar with the matter confirmed the remarkable growth Anthropic has experienced in the past few months. The AI company has focused on developing AI products—particularly in code generation—to serve other companies.

A few weeks ago, Anthropic launched its latest generation of AI models , Claude 4, and claimed to have developed the “world’s best coding model.”

Founded in 2021, Anthropic has tripled its sales this year, reaching its $3 billion milestone in May. Its revenue projections were around $1 billion in December 2024 and hit $2 billion by the end of March.

As part of its sales strategy, Anthropic has highlighted the increasing demand for AI tools in the enterprise sector, offering solutions through its Software-as-a-Service (SaaS) model with strong results.

“We’ve looked at the IPOs of over 200 public software companies, and this growth rate has never happened,” said Alex Clayton, Meritech General Partner, to Reuters.

While Anthropic also offers subscription based services—having recently introduced its $100 and $200 monthly plans —its rapid growth is still exotic in the Saas sector. Clayton compared it to Snowflake, a cloud base Saas that also experienced strong growth but it took it 6 quarters to go from $1 billion to $2 billion in annualized revenue.

Anthropic’s main competitor OpenAI—more widely adopted by users across the globe—has also reported significant revenue growth. OpenAI is expected to reach $12 billion in total revenue in 2025, after generating $3.7 billion in 2024.

Anthropic is currently valued at $61.4 billion, following a $3.5 billion funding deal earlier this year. OpenAI, on the other hand, reached a $300 billion valuation after a $40 billion investment deal led by SoftBank two months ago.

OpenAI and Anthropic’s extraordinary growth signals rising enterprise adoption of generative AI tools and the potential for B2B-focused AI companies to scale quickly.