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Meta Launches Trial Reels To Help Content Creators Reach Non-Followers
- Written by Andrea Miliani Former Tech News Expert
Meta, Instagram’s parent company, launched a new feature, trial reels, yesterday to help content creators reach non-followers without affecting their audience and account performance. The tool already started to roll out globally and will be available to eligible creators within the next few days.
In a Rush? Here are the Quick Facts!
- Meta launched a new feature called trial reels to allow content creators to reach a wider audience
- The feature offers Instagram creators the opportunity to experiment with new ideas without affecting their audience’s engagement
- It will be available to eligible in the upcoming weeks globally
Trial reels allow Instagram users to test new content and analyze performance without affecting their engaged audience.
“If you’ve ever wanted to experiment with new ideas without worrying about how your followers might react, trial reels are the tool you’ve been looking for,” wrote the company in its official announcement .
The social media giant explained that the trial reel will show first to non-followers and if the creators consider that its performance is good—metrics will show after 24 hours approximately— and want to share it with their audience, they can do it too.
“Of course, some followers may still see your trial reel in places other than your feed,” warned the company. “For example, someone might share your reel with in a direct message or on a page that shows reels with the same audio, location or filter.”
Users who want to share their trial reel with everyone will have two options: click a button to share it with all users, or wait until the trial is over, or, if the criteria previously considered for the trial are good, the app with share it with followers automatically.
Users with early access have already tested the new tool and shared feedback. Meta assures that the results were successful and encouraging and can that it be of help to many more creators.
Meta also launched recent updates for the social media platform Threads.
Image by germany_photography, from Needpix
YouTube Expands AI Auto-Dubbing To Thousands Of Channels
- Written by Kiara Fabbri Former Tech News Writer
- Fact-Checked by Justyn Newman Former Lead Cybersecurity Editor
YouTube has announced the expansion of its AI-powered auto-dubbing feature to “hundreds of thousands of channels” within the YouTube Partner Program, focusing on knowledge and informational content, but says it will expand content categories in the future.
In a Rush? Here are the Quick Facts!
- Dubbing supports nine languages, including French, Spanish, Japanese, and English.
- AI dubs are auto-created but can be previewed, unpublished, or deleted by creators.
- YouTube cautions the dubbing technology is new and may have translation inaccuracies.
The languages offered depend on the original video’s language. Videos initially in English can be translated into French, German, Hindi, Italian, Spanish, Indonesian, Japanese, and Portuguese. For videos in these languages, YouTube will produce English dubs.
Viewers can identify auto-dubbed videos through the “auto-dubbed” label or use the track selector to switch to the original language. The platform also remembers users’ language preferences for future videos.
For eligible channels, AI dubs are generated automatically when a video is uploaded. Creators have the option to preview, unpublish, or delete the dubs before they go live, as detailed in a YouTube support document.
To view the dubbed version while watching the video, users can select the track selector option to switch between the dubbed audio and the original language. The Verge provides an example of an English dub for a French video on making potatoes au gratin:
Despite the innovation, YouTube acknowledges that the technology is still developing and may not always deliver perfect translations or accurately represent the original speaker’s voice. The company is actively working to improve its accuracy and quality.
Creators can manage the feature in YouTube Studio under “Advanced Settings,” where they can review dubs before publishing.
Additionally, future updates will introduce “Expressive Speech,” previewed at Made on YouTube, which aims to replicate the creator’s tone , emotion, and even environmental ambiance.
