Factorial Secures $120 Million from General Catalyst to Expand - 1

Image by Headway, from Unsplash

Factorial Secures $120 Million from General Catalyst to Expand

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

The Barcelona-based company Factorial secured $120 million from the American venture capital firm General Catalyst. The deal represents an expansion of a previous agreement settled last year, raising the total investment to $200 million, for geographical expansion.

In a rush? Here are the quick facts:

  • Factorial secures $120 million from General Catalyst, bringing its total investment to $200 million for expansion in Europe.
  • The Barcelona-based HR tech unicorn plans to grow in Germany, France, and Italy, leveraging AI-driven business solutions.
  • Founded in 2016, Factorial has evolved from an HR software company to a comprehensive business management platform.

According to the press release shared by the Spanish unicorn—which achieved this status in 2022—, the new investment solidifies a strong partnership, driven by Factorial’s 2024 results.

The company, founded in 2016, plans to expand to Germany, France, and Italy as part of the next phase of growth, leveraging its rapid adoption.

“From our perspective, it’s rare to see a company grow as fast and efficiently as Factorial did in 2024,” said Pranav Singhvi, General Catalyst’s Managing Director. “Their ability to scale sustainably while staying at the forefront of innovation made this an easy decision for us.”

Factorial has evolved from an HR software company to a business management platform as it has included new services and new technologies such as artificial intelligence processes, as reported by the Spanish newspaper El País .

The company reached over 13,000 clients in 2024 and expects to reach 20,000 this year. Its CEO and co-founder Jordi Romero explained that to boost growth they’ve been hiring up to 50 new employees per week, expanding its team from 900 to 1,300 workers.

“Factorial’s efficient and predictable growth enables us to pursue ambitious expansion without diluting our shareholders – making us a rare company that is both hyper-growth and financially sustainable,” states Romero in the press release.

The company’s fastest-growing market at the moment is Germany, where customers seem to appreciate its all-in-one platform the most.

Factorial is not the only Spanish unicorn expanding recently. In January, the business travel company TravelPerk raised $200 million —reaching a $2.7 billion valuation—to accelerate growth, develop its technology, and expand to the United States.

‘Assassin’s Creed Shadows’ Launch Critical for Ubisoft’s Financial Recovery - 2

Image by Youcef Chenzer from Unsplash

‘Assassin’s Creed Shadows’ Launch Critical for Ubisoft’s Financial Recovery

  • Written by Andrea Miliani Former Tech News Expert
  • Fact-Checked by Sarah Frazier Former Content Manager

The French videogame publisher Ubisoft will launch Assassin’s Creed Shadows , the fourteenth main game of the series, this Thursday, March 20, and its performance will define the company’s future.

In a rush? Here are the quick facts:

  • Assassin’s Creed Shadows launches on March 20, 2025, as Ubisoft’s biggest bet to regain financial stability.
  • Ubisoft faces market struggles and investor doubts, with stock dropping over 40% last year.
  • The game brings players to feudal Japan, fulfilling a long-time fan request while aiming for a strong comeback.

According to Reuters , Ubisoft has been facing financial trouble for the past few years as well as many challenges in the market. Its stock has been declining—over 40% last year—affecting investor’s perceptions, including its largest stakeholder, the Guillemot family, which has been negotiating buyout deals.

Assassin’s Creed Shadows , Ubisoft’s latest historical action video game that takes players to 16th-century feudal Japan—a location requested by many players—, represents Ubisoft’s latest and largest effort to stay afloat in the market, after underperforming releases such as Star Wars Outlaws and Avatar: Frontiers of Pandora .

“The release of Assassin’s Creed Shadows is a bit of an existential moment for Ubisoft,” said Joost Van Dreunen, a lecturer at NYU’s Stern School of Business, to Reuters. “If it does really well, it could go a long way toward repairing its financial position.”

The new game has been delayed twice and Ubisoft recently confirmed leaks and urged players to avoid spoilers. After polishing the interactive experience, featuring two protagonists, Naoe and Yasuke, the company has allowed players to access the game through pre-loading options for those who pre-ordered the game.

🚨 BREAKING: Assassin’s Creed Shadows is Steam Deck verified! ✅🎮 Coming March 20th. Last chance to pre-purchase the game on Steam to get the “Claws of Awaji” expansion for free! Pre-purchase here: https://t.co/Q1cInMZ6UI #AssassinsCreedShadows pic.twitter.com/dDx4LVvpI2 — Assassin’s Creed (@assassinscreed) March 14, 2025

Assassin’s Creed Shadows already has multiple reviews—mostly positive—on the popular platform Metacritic , currently reaching a favorable 81 score.

Although other games like Grand Theft Auto 6 have millions of players with high expectations and eager to finally experience the new narrative after 12 years since the last sequel, Assassin’s Creed Shadows remains one of the industry’s major franchises and now brings its characters to Japan, a destination that fans have been requesting for years. Meeting players’ expectations will be crucial for the company in 2025.