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Audi Integrates Current And New Car Models With ChatGPT
- Written by Shipra Sanganeria Cybersecurity & Tech Writer
- Fact-Checked by
Audi announced on Thursday that it is implementing ChatGPT through Microsoft Azure OpenAI Service and Cerence Chat Pro to improve its vehicle’s voice control on its infotainment system and will add ChatGPT as an extension to its current AI assistant.
According to the information shared in the press release , starting in July this year, owners of Audi models from 2021 to current models with the third generation system (MIB 3) will be able to interact with their vehicles using natural voice and can expect answers and relevant information back.
The company expects that around 2 million customers will soon have access to this new feature, which will include future models like the Q6 e-tron and models with E3 1.2 electronics architecture.
Drivers will be able to speak to an enhanced version of the vehicle’s chatbot and request to control the infotainment, AC, and navigation systems. They can also ask general knowledge questions by saying “Hey, Audi” or pushing the talk button on the steering wheel. Audi’s chatbot assistant can easily recognize common queries like information on the weather forecast or looking up a destination.
Similar to Apple’s ChatGPT integration with Siri, Audi’s system will only request ChatGPT information when it cannot provide general knowledge answers by itself.
“In addition to a range of voice-controlled functions, our customers will now benefit from simple and secure access to AI-based knowledge. This is the next step towards a best-in-class in-cabin experience in Audi vehicles,” said Marcus Keith, Vice President of Interior, Infotainment, and Connectivity Development at Audi.
Microsoft—Cerence’s partner in AI-powered automobile solutions— shared Audi’s announcement on its social media platforms with a quick video teaser of the new feature in the vehicles.
In the near future, Audi expects the AI assistant to be able to provide relevant information about the customer’s vehicle, like the right tire pressure. Audi has also reaffirmed its commitment to—responsibly—implement new AI technologies to improve customers’ experiences in multiple fields like design and quality control as well.

OpenAI and Time Announce Multi-Year Content Partnership
- Written by Shipra Sanganeria Cybersecurity & Tech Writer
- Fact-Checked by
Time is the latest media enterprise to ink a strategic content partnership with OpenAI. The new multi-year agreement, announced on Saturday, will grant OpenAI access to Time’s current and historical content, while Time will leverage OpenAI’s technology to develop new products.
Through this partnership, Sam Altman’s AI enterprise will gain access to 101 years of Time’s archives to enhance and train its products, including ChatGPT. The agreement also stipulates that when ChatGPT provides answers derived from Time’s articles, it will include citations and links back to the original source on Time.com.
As part of the agreement, Time magazine will also offer feedback to OpenAI and share practical applications to improve the delivery of journalistic content on OpenAI products.
“Throughout our 101-year history, Time has embraced innovation to ensure that the delivery of our trusted journalism evolves alongside technology,” said Time Chief Operating Officer Mark Howard in a statement. “This partnership with OpenAI advances our mission to expand access to trusted information globally…,” he said.
“We’re partnering with TIME to make it easier for people to access news content through our AI tools, and to support reputable journalism by providing proper attribution to original sources,” said Brad Lightcap, Chief Operating Officer of OpenAI.
OpenAI has signed similar agreements in the past few months with various media outlets, including News Corp , The AP, Dotdash Meredith, Vox Media, Business Insider-owner Axel Springer, and France’s Le Monde.
However, not all media publishers are embracing such content alliances. Companies like the New York Times , Raw Story, AlterNet, and The Intercept have raised objections to Microsoft and OpenAI’s use of copyrighted journalistic content for training AI models. The New York Times filed a copyright infringement lawsuit in December 2023, followed by similar lawsuits from The Intercept, Raw Story, and AlterNet in February of this year.
The Time-OpenAI partnership arrives at a critical period when media companies are facing a pivotal choice – whether to challenge the unregulated utilization of their content by AI firms for chatbot training or to embrace strategic content partnerships that offer a fresh revenue stream for their intellectual property.